Marketing your home care agency is essential to jump starting the business so many owners look to online referral sources for home care hoping it will make finding clients easy and cheap.
What are Referrals
Referrals are the result of focused marketing efforts by home care agencies aimed at cultivating strong relationships with complimentary health care related businesses and individuals. In a nutshell, referrals are recommendations made by professionals and people future clients trust. The best sources of long-term referrals are often in your own service area’s backyard/region: doctors, discharge planners, social workers, hospitals, out-patient care units, nursing homes, fringe care facilities and long term care insurance agents are among the top.
Will Online Referral Sources for Home Care Save Time?!
Cultivating the relationships take time so many are enticed by the possibilities that internet leads or referrals may bring in clients faster. Online referral sources have become more common – touting quality referrals for a small fee. At first glance, the concept is attractive: pay a fee for each referral and get leads that are just emailed to you?! Just wait by the computer and get business seems like a GREAT way to fast-track sales without networking! Right?!