HOME CARE HOW TO – The Guide To Start Your Home Care Business

Finally! A PROVEN Step-by-Step System for Starting And Building Your Own In Home Care Business!

The Guide To Starting Your Senior In Home Care Business

Take Your Passion and Start a Home Care Business!

Home Care How To – The Guide to Starting Your Senior In Home Care Business is a step-by-step “How-To” manual for anyone thinking of or wanting to start a home care business and grow an existing home care agency. Packed with all the training, home care industry information, home care forms and tools you’ll need to start your private duty home care agency using an easy to follow, step-by-step action format.

What’s Inside:

  • 232 Pages of Training, Tools and Forms Needed To Start A Home Care Agency!
  • Detailed Comparisons of Options for Starting a Home Care Agency (Home Care/ Senior Care Membership Organizations, Home Care Franchises, Purchasing an Agency or Forming an Independent Agency).
  • Insider Tips to Getting Started in the Home Care / Private Duty Industry.
  • Action Steps to Take When Starting and Growing a Profitable Home Care Company.
  • Opportunities and Pitfalls to Watch for When Starting or Growing Your Home Care Business.
  • Certification and Licensing Requirements for Medical and Non-Medical Home Care Agencies in Each of the 50 States.
  • Business Plan Outline.
  • How To Be Operational and Serving Clients in 90 Days or Less.
  • How to Implement Technology to Streamline Your Administrative Systems.
  • What Care Services To Provide.
  • How to Provide the Home Care Services.
  • How to Find and Build an Excellent Caregiver Staff For Your Agency.
  • How to Market Your Services.
  • Marketing Material Examples.
  • How to Market Your Services.
  • How to Manage Your Business Operations.
  • What Back Office Systems To Implement.
  • Access to Downloadable Home Care Forms available in Word, PDF, Excel Formats!*

Author Brendan John states:
“I wrote Home Care How To specifically to help aspiring entrepreneurs, regardless of previous experience or profession, enter the home care business using the same steps I used over the past decade to build and grow numerous home care agencies into successful, thriving agencies! In addition to the book, I felt a website would add even more value by providing the forms, tools and resources discussed throughout the book along with providing ongoing business support.”

In addition to the full recipe for your home care business success, rest comfortably knowing you also have an experienced, seasoned, professional business support team to help you succeed whenever you need!

Starting a Home Care Business Isn’t Rocket Science,
People From all Career Backgrounds Are Successful!

Are you in the health care field? A Nurse, CNA, LVN/LPN? Maybe you’ve worked in a service industry already? Perhaps you’ve had a loved one that needed care already and through that experience, a door opened to considering this field? People from all career backgrounds are succeeding in this industry and business. You’ll quickly discover that a home care agency is not a difficult business to learn.

Having a background in the care or hospitality industry, providing a service or a love of helping others certainly helps, though not a prerequisite. Individuals like attorneys, insurance brokers, stay at home moms, auto industry executives, engineers, accountants, computer industry and many others are successfully running their agencies today. Will you join the group?

Learn the secrets, Systems and Action Steps Home Care Franchisees are Paying $20,000 to $100,000 to obtain!!

If you’re considering the purchase of a home care franchise, you already understand how intimidating it can be and how important it is to do your homework in advance. Perhaps you’ve looked at franchises like Home Instead, Comfort Keepers, Right at Home or Living Assistance? Or maybe a membership group with companies like Companion Connection or The Seniors Choice? HOME CARE HOW TO – The Guide to Starting Your Senior Home Care Business provides a section that details what you should know and questions to ask. Before you sign contract and pay the upfront cash investment of $20k to $100+k (plus 4-7% in monthly royalties or $500+ per month in ongoing membership fees), learn what questions to ask and gain upfront insight to the home care industry.

As a non-medical home care provider, your company and staff will be providing one-on-one services in client’s homes like:

  • Meal Preparation
  • Companionship
  • Medication Reminders
  • Light Housekeeping
  • Errands
  • Incidental Transportation
  • Personal Care
  • Grooming
  • Shopping
  • And More!

For the very affordable investment of a book, you’ll discover what the home care industry is about, good and bad, how a franchise or membership investment can help or hurt you, and what to consider in the process. Learn what franchises and membership reps won’t tell you! Be certain you’re making the right decision and know confidently it’s the right decision when you do.

Once you’ve made your decision, the step-by-step plan to help walk you through setting up and launching your agency is at your fingertips!

Future Outlook for Home Care Agencies

According to the US Census Report from 2000, the current year value of companion services is estimated at just over $6 billion. As the Baby Boom population ages,estimates indicate the companion industry to grow past $8 billion. Here are some attractive statistics:

  • 2011 began the first year that members of the “Baby Boom” population began reaching the age 65.
  • Over 10,000 individuals are turning 65 each and every day!
  • At the end of 2012, the U.S. population of individuals 65 and older was 42.2 million strong
  • By 2030 the US population of 65 and older will almost double to 70 million.
  • Increasingly, adult children live more than 50 miles away from their parents and are less capable of providing assistance as a result.
  • In 2010, the US Bureau of Labor reported that the Senior Care Industry is projected to provide three out of the top ten job growth markets through 2020. And THAT’S HAPPENING RIGHT NOW !!!

The Home Care Industry, medical and non-medical inclusive, cater to these boomers and their elderly parents. The time to start your home care agency is TODAY! HOME CARE HOW TO will help you do it!

Seniors Prefer To Age In Place by Staying in Their Own Home!

Would YOU Want to Live In a Nursing Home or Care Facility?
Neither do the growing numbers of seniors who prefer to stay in their own homes as long as possible.

It’s more comfortable at home, studies indicate increased life span and it often costs less than a care facility! In order to stay out of assisted living communities and nursing homes, seniors and their families are actively looking for quality private duty agencies that provide both medical and non medical in home care services.

Here’s What Readers Are Saying About the Book . . .

I’m Impressed with the Different Options Identified and Explained …

This is a fantastic book for anyone that’s considered starting their own senior care agency or home health agency and not sure where to start. Whether you’d like to start your senior care business from your home or with a formal office,

I like how Brendan identifies the different options that allow you to start your business from numerous approaches. Everything from how to name your company, figuring out the cost of your services, making a start up budget and break even analysis, hiring staff, marketing your services and making the sales, and even business operations tools and forms are included! I also liked the bonus of having a website to download the actual forms and tools discussed to help get up and running quickly. Even if you have never considered becoming an entrepreneur this book may just inspire you to give your dream a shot!

Home Care System Rather Than a Book

I have read this book twice. It contains so much useful information how to start home care business. It is a system rather than a book. Author’s website HomeCareHowTo.com carry downloadable forms and many other resources to start your business.

His sample break even point, employee pay rate and service rate calculation gave me a clear understanding what kind of business I will have in home care service.

It also has far reaching information about financial system, contact management and how to get clients.

Anyone who has interest in home care business should benefit from this little book.
K. Park, California


After reading the first few pages of this book, I felt like asking the author, “what took you so long”? I had been struggling to start my home care business since 2009. I understand this book was published in Summer 2011. If I had this book back then in 2009, my business would have been fully up and running by now. Permit me to say that at this point in time, this book comes next to my Bible. I carry it around and read it over and over at every opportunity.

The author broke everything into small steps. If you are starting out in home care, this book is a must have. After each chapter, you have tasks to complete before you move on to the next chapter. Completing the tasks moves you closer to your dream of owning your own home care business. The book comes with sample forms that you may need. Their website also has very useful resources.
BizOnline, Massachusetts

Simple, Easy To Read

I have worked in the geriatric arena for over 13 years with an emphasis on Alzheimer’s and education. With that said I can say I am NOT the most business savvy person in the world. Home Care How to opened my eyes to how to go about opening a Senior In Home Care Business. I would like to also say that I recently opened my own business in regards to Alzheimer’s and education and found it a useful guide even though I was not opening a In Home Care business. I loved the way the author broke down what you needed to do to get your business off the ground. Opening a business, especially one where you are services people, of any kind is an overwhelming experince for most and I highly recommend you purchase and read and follow the easy steps in this book. I wish it would have been available when I started research in opening my education business. It would have saved me some heartache and time. I use it now as a guide and check list to see if I missed anything from the general perspective starting up my business.
Deanna, Texas

Recommend if Your Trying to Open an Agency

This is a very good book! I recommend this book if your trying to get a agency open!
Queen1,  Tennessee


This book is a Good Guide Book

I’m all new about the home care biz. This book is a good guide book. Highly recommended for people that want to start Homecare biz
Hendrik, Florida

Must Read!

This book is so informative. I look forward to learning more and more as I complete each chapter. With the help of this book and few other resources I should have everything completed asks ready to start my hope care business!!!! This is a must read!
Shannon, Nevada

This Book is a Good Guide Book

Excellent resource for starting an in home care business….I can’t tell you how excited I am about the possibilities. I am well on my way to success!!!
Ruthanne, Georgia

After reading Home Care How To, My Questions Have been Answered!

Even with 17 years experience as a nurse, I wasn’t sure I could do this type of business. After reading Home Care How To, my questions have been answered: I WILL start my own agency and believe I can be successful with it. Thank you!
Maria, Illinois


Read the Book and Start Creating Your Success Story!


Explosive Opportunities In The Rapidly Growing Home Care Industry!

  • Ranked by Entrepreneur Magazine as the top 10 businesses to start in 2011 and 2012, the home care industry has become one of the most attractive businesses to start because of it’s simplicity, relatively inexpensive cost of entry and the growing demand amongst our baby boom population.
  • The baby boomers population just began entering that magic age of 65 in 2011 and the numbers will only continue to grow for the next 20 years!


Imagine yourself firing your boss and working for yourself!

Picture for a moment: One year from today, you’re working for yourself and the owner of a business that helps seniors and disabled improve their quality of daily life with the use of your services! How would your life be different a year from now? As a respected community business owner helping seniors, their families AND the economy by offering jobs to caregivers and office staff. Would that change your life?


Home Care How To - 45 Day Guarantee

YES! I’m Ready To Purchase
The Guide To Starting Your Home Care Business”

Available in Paperback or Downloadable E-Book Version.

As an Amazon Category Best Seller, we are also proud to offer the book through
Amazon KINDLE version, Amazon Paperback* or from Barnes & Nobles

( * – It’s the same book, just not an autographed paperback copy).



*Home Care Forms and Tools – When you purchase the book right here – you’ll automatically be enrolled in our Basic Membership which provides access to downloadable forms and resources mentioned throughout the book as well as helpful articles and the member forum!



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